Dr. Lawrence A. Souza

Dr. Lawrence A. Souza, DBA / CRE / RICS / CCIM

329 Beaumont Blvd.加州帕西菲卡市94044

Dir/Cell (415) 713-0213   Office/Fax: (650) 290-8189   Email: Lsouza@JohnsonSouzaGroup.com

www.the-commercial-group.com

http://www.linkedin.com/pub/lawrence-a-souza-cre-frics-ccim/0/847/661

DIRECTOR - REAL ESTATE/FINANCIAL, ECONOMIST, INVESTMENT ADVISOR, CRE BROKER

Develop and execute long-term and mid-range strategic portfolio planning initiatives, plans, and programs, utilizing state-of-the-art insurance and financial products.  Develop, lead and maintain strategic vision of the firm and selling group.  Research, identify and align overall path and organizational structure of firm or fund for long-term opportunities: organizational and operational efficiency; real estate and capital market conditions and trends; new product development and marketing; technology, data analytics, information systems application/implementation; and identification/exploitation of company/product attribute competitive advantages and market positioning.

PROFESSIONAL EXPERIENCE

Fireside Realty, San Jose, 加州                                                                                            1996年至今 

商业地产代理

·  Proposed, designed, 在一个房地产投资信托基金内执行和管理一级机构级房地产经济和研究职能.  Conducted economic, demographic and apartment market analysis for investment due diligence and underwriting.  Provided capital market research and econometric modeling for investment decisions.

·  Over career, participated in underwriting $900 million of acquisition and development deals.

Pillar6 Advisors, 有限责任公司                                                                                                                   2015年至今 

高级投资经济学家/顾问

• Financial Planning这是按小时或基于项目的固定费用. We help people organize, coordinate and align their finances with their goals.  This can be a simple 1-2 hour thing or comprehensive annual service. Regardless of the service level, we help people make smart decisions with their money. 
• Wealth Management: this is a flat percentage of assets under our management. 我们就最佳投资决策向人们提供建议，并在内部完成所有的客户服务工作. 
• College Financial Aid: 这是一个固定的收费基础或每小时. 我们通过减少学生的缴费要求来帮助他们降低大学的自付费用, 增加财政援助奖励, 增加税收抵免和/或改善现金流. 
• Insurance Services: this is a commission based service and doesn’t cost anything out of pocket. 我们帮助人们获得合适的保险类型来保护自己或家人，并找到最合适的保险公司. 我们完全是一伙的 & 产品中性与工作找到最佳匹配.  这里也没有最低要求——我们的客户在二三十岁左右开始组建家庭，购买基本的人寿保险, mid-career folks protecting their peak earning years, all the way to retirees using insurance to reduce taxes, etc. 

New York Life Insurance Company (NYL)/NYLife Securities, LLC (NYLIFE)                                 2011 to 2015 

金融服务专业人士

• Provide business, estate, tax, 利用纽约人寿/纽约人寿证券提供保险和投资组合咨询服务, LLC platforms specifically targeting Commercial Real Estate Principals/Operating Companies. Specific services and products provided: personal and business estate, tax and trust advisory; investment and risk management strategies, 多资产组合策略, 设计和交易执行(注册/非).

Johnson/Souza集团有限公司.                                                                                                            2003 to 2016 

PRINCIPAL – REAL ESTATE ECONOMIST, CONSULTANT, BROKER AND INVESTMENT ADVISOR

·    Focus on strategic portfolio, business planning and development.  直接工作对象:总裁、首席执行官, 首席投资官, 首席运营官, EVPs and other mid-and-senior level professionals on investment strategy, marketing and execution; and implementation of business, systems, product development, 以及金融资本的配置. Industries Advised: Commercial and Residential Real Estate and Infrastructure (Energy) Tech.

嘉信理财投资管理(CSIM) /全球实际分析(草 )                              2006年到2009年 

MANAGING DIRECTOR – INDEX SERVICES (REAL ESTATE INVESTMENT/RESEARCH)

·基于交易的高质量商业地产指数的开发商-设计师和项目-流程-生产经理(标准) & 普尔/GRA商业房地产指数- SPCREX www.spcrex.standardandpoors.com)，用于在芝加哥商品交易所(CME)和场外交易(OTC)市场交易房地产期货和期权合约.

·积极参与机构和投资银行界的指数营销工作, 帮助推动商业房地产资本市场和现代投资组合应用的新时代, includes media, 公共关系和演讲活动.

·  Develop strategic, marketing and business plans for expansion of index offerings: SWOT analysis, 组织设计与开发, human-technology capital resource assessment and allocation, 环境扫描和竞争对手分析, 产品采用周期分析, and product-project revenue-cost projections and other financial feasibility metrics.

·与技术和信息系统团队合作，设计新的指标生产流程和产品, continuous quality control and production improvement techniques, and ongoing diagnostic report development and review.

·开发和开展持续的技术和基础商业房地产市场和经济分析，重点是商业房地产指数的基准和投资组合归因.  Produce monthly technical and fundamental analytic reports for internal and external purposes.  检验指标表现与其他经济指标的相关性和因果关系.

BRE Properties, Inc. 房地产投资信托基金(REIT)， 1996年至2003年，加州旧金山 

DIRECTOR OF RESEARCH

·  Proposed, designed, 在一个房地产投资信托基金内执行和管理一级机构级房地产经济和研究职能.  Reported directly to President-CEO and Board of Directors.

·支持战术和战略投资组合配置以及收购目标市场决策, development and asset management through objective and independent research. 

·  Conducted economic, demographic and apartment market analysis for investment due diligence and underwriting.  Provided capital market research and econometric modeling for investment decisions.

·  Participated in underwriting $900 million of acquisition and development deals.

·  Institutional Research: Combined traditional-fundamental real estate economic and market research with fundamental-technical financial and capital market research; allowing for tracking and forecasting of economic, 房地产和金融周期, 高效的投资组合构建, 优化和风险管理. 

·  战略投资组合管理: 通过应用开发模型组合程序 现代房地产投资组合理论 techniques, 二次优化(主动投资组合策略)与指数化(被动投资组合策略).  确定最佳的投资组合配置，在最低的运营资金风险变异性水平下实现最高的预期回报率。.  重新平衡和优化投资组合结构，以实现投资组合在3-5年内从20亿美元增长到40亿美元的目标.

·  资本市场研究: Conducted applied REIT industry and company analysis. Techniques included: weighted average cost of capital analysis; REIT FFO analysis; fundamental economic analysis; industry and company life cycle analysis; competitive and comparative analysis; time series and trend analysis; qualitative analysis (management strategy, and demographics and social change); quantitative analysis; ratio analysis; risk and return analysis; growth analysis and forecasting; and stock valuation analysis. 

·  营销计划/产品: 开发/实施的材料包括: Model Portfolio, 投资组合优化及推荐报告; Metro Snapshots, 每季度更新10个大都市地区，重点是公寓经济人口状况和趋势; Submarket Snapshots, submarket apartment-demographic analysis, identification and selection. 为年度报告提供研究支持. Conduct daily news distributions for 10 market areas via e-mail system. 通过市场和经济培训课程和演讲提供内外部公共关系.

·  Technology Initiatives: 开发和维护研究 Intranet application, diffusing market and economic research information across the firm in real-time. 发展和呈现 市场管理信息系统(MMIS) 基于人口-心理构成，确定公寓居民对多户住房服务的需求变量. 启动收入管理系统.

LICENSES      General Securities Representative: Series #7; Uniformed Combined State Law: Series #66 Investment Advisor; California State Life Insurance Agent #0E50366

                        加州房地产经纪人(Realtor.01387749认证:CRE/CCIM/FRICS

TEACHING    客座/兼职教授:1996年至今. Saint Mary’s College (SMC), Golden Gate University (GGU)/旧金山州立大学(SFSU)/旧金山大学(USF). 研究生/本科课程:房地产原理, 商业租赁及发展, and Real Estate Finance and Investments; Financial Markets & Institutions; Money, Banking & Financial Markets; Economics and Macroeconomics; Principles of Corporate Finance, Financial Management, and International Finance (2017); Investments and Analysis; Financial Analytics, 金融工程(2017), and Derivatives. 其他地点:圣何塞(SJSU)，以及加州州立大学东湾(CSEB)、圣克拉拉大学(SCU)、南加州大学(USC) - Lusk/Ross项目-旧金山.

EDUCATION    DBA- Doctor of Business Administration (2014), Corporate Finance/金门大学房地产管理专业(GGU)， 2014年6月，加州旧金山. Dissertation: Modern Real Estate Portfolio Management (MREPM):现代(MREPT) and Post-Modern (PMREPT房地产投资组合理论. 专业方向:金融工程/衍生产品.

                           ma -政治学(2010), 公共管理硕士(2002); ma -应用经济学(1995). 旧金山州立大学(SFSU), San Francisco, California, Concentrations: Public Finance and Policy Analysis; Macroeconomics and Monetary Policy; Political Economy.

                           ms -资讯系统(2003), University of San Francisco; and MS-Finance (1998), GGU. 专业方向:技术经济学, Telecommunications, Applications in Building Technology; and Financial Engineering and Derivatives, MS-Accountancy (TBD): 房地产证券(REITs).

                           BS-Business Administration (1989) and BA-Economics (1988), San Francisco State University, San Francisco, California, May 1989.  Concentrations: Finance, Real Estate, Banking and Accounting; and Monetary Policy and Analysis. 理性预期/新古典宏观经济学.

SOFTWARE   Microsoft Office (Excel), FrontPage, FrontLine (QuadOpt), Project, Visio, Publisher, etc.;  MatLab, SPSS, MINITAB, SYSTAT, STATA, E-Views, R, Python.

INDUSTRY     National/California/San Francisco Association of Realtors (NAR/CAR/SFAR), Counselors of 

                        Real Estate (CRE). Others: CCIM, RICS, IREM, ULI, CREW, RERI, ARES/AREUEA, TSAA.   

PUBLISHED/UNPUBLISHED

Souza, Lawrence A. (1997, January). 投资组合多样化分析.” BRE Properties,

San Francisco.

Souza, Lawrence A. (1998, August). “Developing the Model Portfolio: Portfolio Diversification

及优化方案.“BRE地产公司，旧金山.

Souza, Lawrence A. (1998, November). 德尔福会议结果:投资组合和市场

Observations.“BRE地产公司，旧金山.

Souza, Lawrence A. (1998, November). 模型投资组合的反向测试.” BRE Properties,

San Francisco.

Souza, Lawrence A. (1998, September). “The Model Portfolio.“BRE地产公司，旧金山.

Souza, Lawrence A. (1999, July). “Delphi团队工作手册:目标分配工作表，

Portfolio Attributes, Core Market Characteristics, Market Summaries and Exit Considerations.”

BRE Properties，旧金山.

Souza, Lawrence A. (1999). “The Model Portfolio: Portfolio Diversification and Optimization

Program.“BRE地产公司，旧金山.

Souza, Lawrence A. (2000, November). 模型投资组合:投资组合的初步结果

多样化和优化方案.“BRE地产公司，旧金山.

Souza, Lawrence A. (2001, June). “Market Selection and Portfolio Allocation: Expanding the

模型组合和市场快照.“BRE地产公司，旧金山.

Souza, Lawrence A. (2001, June). “Cross-Sectional Multiple Regression Analysis: Predicting

公寓社区的有效租金增长.“金门大学，

San Francisco.

Souza, Lawrence A.大卫·巴克(2004年4月). 《十大网赌平台》

多部分定价系统和收益管理.” American Real

房地产协会，卡帕提亚岛，佛罗里达州.

Souza, Lawrence A. (1999-2003). BRE市场和子市场快照.” BRE Properties.

San Francisco.

Souza, Lawrence A. (2000). “Multifamily Apartment Markets in the West: Metro Area Apartment

Cycles and Their Trends.“BRE地产公司，旧金山.

Souza, Lawrence A. (2003, April). 现代房地产投资组合管理(MREPM).”

            美国房地产协会，蒙特雷.

Souza, Lawrence A. (2007, April). “S&P/GRA商业房地产指数和CME

Futures and Options.美国房地产协会，旧金山.

Souza, Lawrence A. (2007, May). “S&P/GRA商业地产指数.” Homer

Hoyt Advanced Studies Institute, Weimer School of Advanced Studies in Real Estate

以及佛罗里达州的土地经济学.

Souza, Lawrence A. (2007, May). “S&P/GRA商业地产指数.” Morgan

            Stanley CMBS新产品会议，纽约.

Souza, Lawrence A. (2011, April). 基本经济和商业周期分析:

峰/谷，与标准的相关性和领先/滞后 & 普尔/全球真实分析公司

            商业地产指数(SPCREX).美国房地产协会，西雅图.